Brand Creation, Packaging Design
Nestled within the heartland of New Zealand lies the Deep South – rugged, honest country, pure in its geographical isolation, pure in its people and produce. This clean brand, with bold, deep blue tones maintains visually, the essence of this delicious southern ice cream. The logo adopts some cultural patriotism with the use of the koru pattern. The initials of the brand are present, and the logo is also suggestive of the great Southern Cross – a significant feature of this brand from the deep, deep south.